How much revenue are you losing to signup drop-off?

Calculate the real cost of users who start but never finish signing up. See where they drop off and what each lost signup costs you.

Signup Drop-off Calculator

Enter your funnel metrics below

Monthly Visitors to Signup Page

Total visitors who land on your signup page

Start Signup Rate

Visitors who click 'sign up'

Step 1 → Step 2 Completion

E.g. email entered

Step 2 → Step 3 Completion

E.g. email verified

Step 3 → Complete

E.g. onboarding finished

Avg Revenue Per Customer Per Month

Monthly subscription or revenue per user

Average Customer Lifetime

months

How long customers stay on average

Visitors Who Start Signup

3,000

Completed Signups

1,008

Drop-offs

1,992

89.9% of visitors never complete signup

Overall Conversion Rate

10.1%

Visitors to completed signup

Monthly Revenue Lost

$97.6k

Annual Revenue Lost

$1.2M

Lifetime Revenue Lost

$1.8M

1,992 lost signups × $49/mo × 18 months

Revenue Per Recovered Signup

$882

LTV of each user you save from dropping off

Funnel Visualization

Visitors10,000 (100.0%)

Started Signup3,000 (30.0%)

-7,000 dropped

Step 1 Complete2,400 (24.0%)

-600 dropped

Step 2 Complete1,440 (14.4%)

-960 dropped

Signup Complete1,008 (10.1%)

-432 dropped

Fix your signup funnel

Tools like Amplitude, Mixpanel, and PostHog help you identify exactly where users drop off. Hotjar and FullStory let you watch session recordings to understand why.

AmplitudeMixpanelHotjarFullStoryPostHog

Need help fixing your signup funnel?

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