Funnel Optimization Scenarios

Compare your current signup funnel with an improved version. See how small changes at each step compound into significant revenue gains.

Monthly Visitors

Revenue / Customer / Month ($)

Customer Lifetime (months)

Scenario A — Current

Start Signup Rate (%)

Step 1 → 2 (%)

Step 2 → 3 (%)

Step 3 → Complete (%)

Scenario B — Improved

Start Signup Rate (%)

Step 1 → 2 (%)

Step 2 → 3 (%)

Step 3 → Complete (%)

Scenario A — Completed Signups

1,008

conversion: 10.1%

Scenario B — Completed Signups

1,450

conversion: 14.5%

Additional Signups Gained

+442

+$259.9k/year

Side-by-Side Funnel Comparison

Visitors

A: 10,000B: 10,000

Started Signup

A: 3,000B: 3,500

Step 1 Complete

A: 2,400B: 2,975

Step 2 Complete

A: 1,440B: 1,934

Signup Complete

A: 1,008B: 1,450

Scenario A (Current) Scenario B (Improved)

What if you improved each step by just 5%?

Improving every step by 5 percentage points (e.g. 30% → 35% start rate, 80% → 85% step 1, etc.) would yield:

Additional Signups / Month

+442

Additional Monthly Revenue

+$21.7k

Additional Annual Revenue

+$259.9k